![]() ![]() Outside, the body is welded together so that, except where there are doors or other openings, it appears to be made of a single piece of metal. The effect mimics Rolls-Royce’s famous “starlight” headliner that also glitters with scattered specks of light. When the effect is turned off, the panel looks simply black. ![]() Inside, a section of the dashboard in front of the passenger glows with “stars,” spots of light that surround the glowing word Ghost. Outside and inside, the Ghost displays a sort of simplicity usually associated with Scandinavian design and companies like Sweden’s Volvo. With the new Ghost, designers and engineers gave the car a cleaner exterior appearance and a simpler interior with fewer distractions such as embroidery, quilted stitching or logos. But it blends in better on the road than Rolls-Royce’s tall and showy Phantom sedan. Its cars are, after all, very opulent, showy displays of wealth.Īt over 17-feet long and costing more than $300,000, the Ghost is still enormous and costly by any ordinary standard. Rolls-Royce designers termed this new thinking “post opulence.” That might seem like a problem for Rolls-Royce. “We found that these clients are showing a marked tendency towards luxury objects that celebrate reduction and restraint – that don’t shout, but rather, whisper,” Rolls-Royce CEO Torsten Müller-Ötvös said in a letter to customers and the media. The new Rolls-Royce Ghost has a simpler look that seems inspired by Scandinavian design Rolls-Royce
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